Family-owned. Community-driven. Designed around you.
1937–1949 | The Founding Years
Pine Belt Chevrolet was founded in 1937 by Leon Sickel, marking the beginning of what would become one of Central New Jersey’s most trusted automotive names.
Built on the values of fairness, reliability, and customer care, the dealership quickly became a local destination for drivers in Ocean County and surrounding areas.
Operations temporarily paused during World War II, but Pine Belt reopened in Lakewood, New Jersey in the late 1940s, reaffirming its commitment to serving the community through dependable vehicle sales and service.
Pine Belt Chevrolet
Pine Belt Chevrolet is where the Pine Belt story began in 1937 and remains a cornerstone of the organization today. Serving drivers throughout Ocean County and Central New Jersey, the dealership offers a wide selection of new and pre-owned Chevrolet cars, trucks, and SUVs, along with a full-service department staffed by factory-trained technicians.
From daily commuters to work-ready pickups, Pine Belt Chevrolet continues to deliver dependable vehicles backed by decades of trust.
1950s–1960s | Laying the Foundation for Growth
As the region continued to grow, Pine Belt expanded alongside it. In 1965, the dealership made a permanent move to Route 88, establishing a long-term presence that still serves customers today.
During this era, Pine Belt built a loyal customer base throughout Central New Jersey, earning a reputation for honest pricing, dependable service, and strong community relationships.
These decades set the foundation for Pine Belt’s continued growth as a family-owned car dealership trusted by generations of drivers.
1970–1985 | Second-Generation Leadership
In 1970, David Sickel joined the family business, bringing new leadership and long-term vision to Pine Belt. By 1975, he became President and CEO, guiding the dealership into its second generation of family ownership.
Under his leadership, Pine Belt continued to strengthen its presence in the New Jersey automotive market, focusing on customer satisfaction, employee development, and sustainable growth while maintaining the values established by its founder.
1991–2006 | Strategic Expansion
Between 1991 and 2006, Pine Belt entered a period of strategic expansion that permanently reshaped the organization.
Pine Belt Subaru | Established 1991
The addition of Subaru in 1991 marked a major milestone in Pine Belt’s growth. The original Subaru facility reflected the dealership’s early expansion efforts, allowing Pine Belt to introduce a brand known for safety, reliability, and all-wheel-drive capability to drivers throughout Ocean and Monmouth Counties.
The store quickly developed a loyal following among families and commuters seeking long-term value.
Pine Belt Chrysler Plymouth | Established 2001
In 2001, Pine Belt expanded again with the opening of a Chrysler Plymouth location. The original facility represented Pine Belt’s continued commitment to diversifying its lineup and strengthening its presence in the New Jersey automotive market.
Transition to Pine Belt Chrysler Jeep Dodge Ram
When Jeep replaced Plymouth in 2006, the dealership evolved once again to meet changing consumer demand. This transition positioned Pine Belt to serve customers seeking rugged SUVs, powerful trucks, and versatile family vehicles, reinforcing its ability to adapt alongside the automotive industry.
Even in the face of challenges, including a fire on Route 88, Pine Belt remained resilient and focused on long-term stability.
2010–2018 | Modernization & Market Growth
As customer expectations and automotive technology advanced, Pine Belt made major investments across its facilities. This era was defined not just by brand growth, but by significant building upgrades and full-scale renovations.
Modernizing Pine Belt Chevrolet
Pine Belt Chevrolet underwent substantial interior and exterior improvements during this period. The showroom was refreshed to reflect Chevrolet’s modern brand identity, creating a brighter and more customer-focused sales environment. Service areas were enhanced to increase efficiency, improve traffic flow, and support growing demand.
These updates reinforced Chevrolet’s position as the foundation of the Pine Belt organization while aligning the facility with contemporary automotive retail standards.
One of the most significant milestones in Pine Belt’s history was the complete rebuild of the Chrysler Jeep Dodge Ram facility. The original building gave way to a fully reimagined, modern dealership designed to support higher inventory levels, expanded service capacity, and an elevated customer experience. The new facility represents a generational investment in the future of the brand and the community it serves.
Pine Belt Subaru also underwent a full-scale rebuild, transforming the original facility into a modern, state-of-the-art dealership. The new building reflects Subaru’s evolving design standards while providing expanded service bays, improved customer amenities, and a more efficient layout. This rebuild marked a major milestone, reinforcing Pine Belt’s long-term commitment to the Subaru brand and to drivers across Central New Jersey.
2019–Present | Third-Generation Leadership
In 2019, Rob Sickel became Dealer Principal, officially ushering in third-generation leadership. Today, Pine Belt Enterprises continues to focus on transparent pricing, a customer-first buying experience, and long-term relationships built on trust.
That tradition of values is well defined at Pine Belt family of brands, offering an even wider selection of new and pre-owned vehicles to drivers throughout Ocean County, Monmouth County, and beyond.
Completing Pine Belt Enterprises
The addition of Pine Belt Mazda in 2021 brought a new level of design, efficiency, and driving enjoyment to the Pine Belt lineup. Known for its balance of performance and craftsmanship, Mazda appeals to drivers looking for a more refined experience without sacrificing value.
Pine Belt Mazda serves Ocean County and surrounding areas with a carefully curated selection of new and pre-owned Mazda vehicles, along with expert service and support.
ONE GROUP. MANY WAYS TO SERVE YOU.
While each Pine Belt dealership has its own identity and specialty, they are all connected by the same core values: honest pricing, knowledgeable staff, and a commitment to long-term customer relationships.
Whether you are shopping for a new vehicle, exploring financing options, or scheduling service, Pine Belt Enterprises is designed to make every step simple, efficient, and centered around you.
Pine Belt proudly supports Monmouth Medical Centers, including the Pine Belt Family Infusion Center, along with local schools, youth sports organizations, first responders, and community groups throughout Ocean and Monmouth Counties.
Community involvement has always been central to Pine Belt’s identity, reinforcing the belief that being a trusted dealership means being an active and responsible neighbor.
Family-Owned. Community-Driven. Customer-Focused.
That’s the Pine Belt way.
