About Us

Since 1937…A Name You Can Trust: Pine Belt’s NJ Car Dealers at the Jersey Shore

Pine Belt Enterprises is a family owned and operated car dealer in NJ with a rich tradition of providing high-quality cars, trucks and SUVs while prioritizing the needs of each customer. Pine Belt Cars specializes in Chevrolet, Chrysler, Jeep, and Subarus cars.

The auto group was founded in 1937 by Leon Sickel. His son, President and CEO David Sickel, is a lifelong Lakewood resident who graduated from Franklin & Marshall College. He joined the family business in 1970 after attending the General Motors Institute in Detroit, Michigan, and serving in the U.S. Naval Reserve. It was then that David learned all aspects of operating an automotive dealership. Upon his father’s retirement in 1975, David assumed his current role.

Community involvement has always been a hallmark of each Pine Belt dealership. Leon instilled the belief in his professional team, which continues to be involved in the community to this day. Some of the auto group’s philanthropic affiliations include working with Kimball Medical Center, Lakewood Little League, United Way of Ocean County, Lakewood Police Department, Jewish Federation, and the Monmouth-Ocean Development Council.

Pine Belt Enterprises is a member of the National Automobile Dealers Association and the New Jersey Coalition of Automotive Retailers.

Today, the Pine Belt Enterprises maintains four dealers in Lakewood and Freehold, and continues to get involved in community activities. As their brands have evolved, the tradition of accommodating service has only improved, earning the auto group a glowing reputation throughout the Garden State and beyond.